If you lose muscle along with fat while dieting, a very common but often ignored consequence of many diet programs, you will have reduced your ability to burn adequate calories post-diet. Why...because muscle burns calories. If you lose muscle mass while dieting, you will have inhibited your body’s ability to burn calories once you return to your regular eating habits. In fact, studies show dieters regain most of the weight they lost while dieting. Ideal Protein gives dieters the opportunity to achieve and maintain stable results, after the program ends.
Unlike carbohydrates(sugars) and fats, protein satisfies your appetite and supports muscle mass. Therefore, when you embark on a protein based diet, your protein consumption will support muscle mass retention. This is why high quality protein is the heart and soul of Ideal Protein’s weight loss protocol. Each of Ideal Protein’s food products contain an average of 15+ grams of protein. Our weight loss protocol is designed to support your muscle mass while fat loss occurs because our focus isn’t just stable weight loss, but rather stable weight maintenance after dieting.